Let's Move Forward Together!

In an effort to stay connected to our membership, WLA hosted its first ever VIRTUAL 1-Day Conference. The purpose of this event was to reconnect, rejuvenate, and revitalize.


Wednesday, November 11, 2020
9:00 - 9:20


9:20 - 9:30

Keynote Speaker
Superintendent Carolyn Stanford Taylor

With almost four decades of public education experience, State Superintendent Carolyn Stanford Taylor has been dedicated to the education of our next generation and ensuring all children have an opportunity to access a quality education. She is Wisconsin's chief state school officer and leader of the Wisconsin Department of Public Instruction.

9:30 - 9:55


10:00 - 11:00
Session 1

Setting Your Library's Course with Community Demographics
Kim Kiesewetter, WiLS; Melissa McLimansWiLS

Demographic data provides valuable insights about a community’s past, current, and future needs and can help libraries make critical decisions related to resource allocation, service provision, and even library staffing.  Join Kim Kiesewetter, data analyst at WiLS, and Melissa McLimans who leads strategic plan consulting at WiLS as they cover what demographics are; how you can find them about your community; and how you can use the information to make data informed decisions for your library. 


Session Handout: PPT

11:00 - 12:00
Sessions II

Session 2A
(Re)building Institutional Knowledge: exploring and improving library services in times of transition
Emily Claflin and Jenn Koetz, Brown County Library

This presentation will explore how Brown County Library used the departure of several long-standing staff members to reevaluate and restructure their outreach collections and bookmobile services. Working collaboratively throughout the organization, BCL capitalized on this opportunity to improve the quality and efficiency of these programs while simultaneously updating and reinforcing the organizations knowledge of how they operate. Learn how BCL staff used this opportunity to explore these collections and services, gather knowledge, document the process for posterity, and more effectively provide these outreach services. The presenters will also provide examples of completed records, such as training documents and project binders.


Session Handout: PPT

Session 2B
Logos, Fonts, Colors, Oh My!: Creating a Style Guide for Your Library
Jennie Fidler and Lissa Radder, Oconomowoc Public Library

Most library workers are not graphic designers, yet they must create signs, brochures, and marketing materials. How can a library create a consistent, professional look and feel for all marketing materials no matter who designs it? By creating a style guide! With a focus on both appeal and accessibility, the Oconomowoc Public Library has strengthened its brand identity and streamlined design elements by standardizing its writing style, fonts, and colors. Learn how Jennie and her colleague researched, created, and implemented a style guide for their library.


Style Guide Resources here
Session Handout: PPT

Session 2C
Urban SIG Meet-Up - NEW! 
The purpose of the Urban Libraries SIG is to enhance services in libraries in urban areas and identify the unique challenges they encounter. The Urban Libraries SIG strives to identify and devise creative new solutions, provide programs to enlighten the community, support and motivate urban library staff, and build community partnerships, and advocate for support in legislation, grants, and collaboration opportunities. Join us for the first meet & greet!

12:00 - 1:00

YSS Luncheon with Geoff Herbach

Geoff Herbach is an award winning American novelist. Born in Dubuque, Iowa on October 30, 1969, Herbach grew up in Platteville, Wisconsin. He is an alum of Hamline University in St. Paul, Minnesota, where he earned a Master of Fine Arts degree in Creative Writing.  

Sponsored by Penworthy 

1:00 - 1:15

Keynote Speaker
Lt. Governor Barnes

Lt. Governor Mandela Barnes serves as the 45th lieutenant governor of Wisconsin. He is a Milwaukee native. At age 25, Barnes was elected to the State Assembly where he emerged as a champion on issues of the economy, criminal justice reform, and healthcare. He became the chair of the legislature’s Black and Latino Caucus in his first term, became a national leader on gun violence prevention, and was recognized as one of the top pro-growth progressive leaders in the country.


1:15 - 2:30
Session 3

At the Movies
Kim Dearth, Wonewoc Public Library; Erin Foley, Adams County Library; Sherry Machones, Northern Waters Library Service; Amy Stormberg, Amery Area Public Library

What is quarantine without content to read and stream! Our panel is back discussing popular books being made into movies. After enjoying exciting trailers for these upcoming films, panelists will analyze how well (or how poorly) these books may translate to screen. Grab your popcorn and join us!

Program handout: Upcoming Book to Movie Adaptations

2:30 - 2:55

3:00 - 5:00

WLA Awards Ceremony with an intro from author Michael Perry

Michael Perry is a New York Times bestselling author, humorist, playwright, and radio
show host from New Auburn, Wisconsin.


5:00 - 7:00


7:00 - 9:00

Virtual Trivia! WLAF Fundraiser
Join the Wisconsin Library Association Foundation for a fun, entertaining and educational trivia event! Our 90-minute contest allows you to play solo or on up to 4-person teams! The winning team will be awarded complimentary registration to the 2021 WLA Annual Conference! 

*Program schedule is subject to change.